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Before You Start

  • Define your goals (conversions, user experience, brand)
  • Audit current performance (analytics, SEO, speed)
  • Identify what's working and what's not
  • Gather stakeholder input
  • Set budget and timeline

Content Preparation

  • Inventory existing content
  • Decide what to keep, update, or remove
  • Plan new content needs
  • Prepare images and media
  • Write new copy before design begins

Design Phase

  • Gather design inspiration
  • Review and approve wireframes
  • Review and approve visual designs
  • Plan for mobile and tablet experiences

Development Phase

  • Set up staging environment
  • Test all functionality
  • Verify forms and integrations work
  • Check cross-browser compatibility

Launch Preparation

  • Set up 301 redirects for changed URLs
  • Update sitemap and robots.txt
  • Configure analytics and tracking
  • Plan announcement and promotion

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